Ikea Subway Display in Paris

For 2 weeks, Ikea will display furniture collections in the Parisian subway. Looks pretty cool ! What are you thoughts about it ? Insane idea or genius promotion campaign ?

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I think this is QUITE BRILLIANT. Most subways the world over (maybe Moscow is a notably good exception) are just awful places if you were to take away the necessary transport element. How cheerful is this. FULL MARKS TO IKEA.

Yeah, I do agree with you Jim! The subway in Paris is awful, there couldn't be a better place to make this campaign!

Oh wow.. I wonder if the furniture is bolted down... I can imagine someone would want to try and move that one seater couch onto the train with their mates!

they should serve those riduclously simple yet strangely tasty hot dogs too!

Nice