$23, 000 pen to commemorate... Gandhi?!

This has to be the most mis-matched commemorative item ever -

The Swiss penmaker Montblanc, in a jarring attempt to raise its profile in India, has unveiled a gold-and-silver fountain pen to commemorate Mahatma Gandhi, the independence leader whose austere asceticism was at the heart of his liberation campaign.

The limited-edition Ma­hatma Gandhi pen, priced at Rs1.1m ($23,000, €15,800, £14,400), has an 18-carat solid gold, rhodium-plated nib, engraved with Gandhi’s image, and “a saffron-coloured mandarin garnet” on the clip. The pens were unveiled this week, before the national holiday on Gandhi’s birthday.

Source

If Gandhi had a grave, he'd be rolling over in it fer sure!
ROFL!

OMG Rs1.1m ($23,000, €15,800, £14,400). who will buy this ?

I know!!

LOL! Can't someone at Mont Blanc actually thought this was a good idea

Absolutely in very poor taste, and shows that they didn't really do their homework on Ghandi before coming up with this (IMHO) marketing disaster..

Vijay Mallya(King fisher giant)  bought Mahatma Gandhi’s belongings in an auction in New York in conjunction with the Indian government but it's auction sale that's why. But this is bad idea of Swiss penmaker Montblanc, (btw how can i buy

Oh, did Vijay Mallya buy the stuff on auction?! I thought the Indian govt bought it.

And andro, yeah, total disaster, given that their reasons for doing so where to improve their profile in that market.

yea he bought here is the news auction

Interesting....